Email marketing is a strategical marketing technique to send a commercial/business message to a group of people/customers by use of email. Email Marketing most covers advertisements, new product announcements, requests for business, or sales. All email communication is considered as a email marketing technique if it helps to build customer loyalty, trust in a product or company or brand recognition.
This is the easiest and quickest methods to reach the target auidence without requirement of large quantities of print space, television or radio time or high production costs.
Email Marketing is mainly broadcasted into Transactional Email and Direct Emails. Transactional Emails are usually based on Customer's action on the online store. This includes messages such as abandoned cart, password resetting, purchase or order confirmation emails.
Direct emails are targetted to communicate promotional messages such announcement of special offers for a product or services.
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Emails forms a actual web trend, infact the email designs can be line with the theme of your website which can increase your brand recognition and will give more identity.
You can even pick the images and the texture you already have in your website which can balance between your web presence and your email presence.
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